Gill Schor is publisher of Sports History Magazine, a digital publication featuring articles, interviews, and stories around sports history.
In 1991, the iconic Grateful Dead helped sponsor Lithuania’s national basketball team, a talented but financially strapped squad that went on to win bronze at the Seoul Olympics. Their story was a magical tale of tie-dyes, basketball glory, and the birth of a new nation.
That year, few expected Michael Jordan, Magic Johnson, Larry Bird, and the rest of the NBA-drawn “Dream Team" not to win gold. But even fewer predicted that a newly freed nation out of the old Soviet bloc would rise to become a medal contender.
Basketball in Lithuania
Lithuania had enjoyed a proud and accomplished basketball tradition. The Baltic state won the European Basketball Championship twice, in 1937 and 1939. Frank Lubin, "grandfather of Lithuanian basketball," played for UCLA and then led the old country to their European title just months before the outbreak of WWII.
Towards the end of the war, Russian tanks rolled into Lithuania, and the tiny nation of 3 million was absorbed into the USSR. Basketball didn’t lose its luster as the most popular sport, but Lithuanians were now playing for Soviet greatness, not for their own.
Playing for the Soviet Union
They were members of Moscow’s bronze, silver, and gold medal-winning teams at every Summer Olympics between 1952 and 1988 (except '84). At the 1988 Games in Seoul, the Soviet Union defeated the U.S. 82-76 in the semi-finals before moving on to top Yugoslavia for the gold.
Four of the five starting players in the Soviet lineup were Lithuanian—and what’s more, they all came from the same city of Kaunas.
U.S. Interest in Star Lithuanian Players
Two years earlier, the Atlanta Hawks and the Portland Trail Blazers tried to draft Arydas Sabonis, the 7’3” Lithuanian center who would take down the Americans in Seoul. But officials behind the iron curtain refused to let him go.
With more luck in 1989, the Golden State Warriors picked up Sabonis’ shooting guard teammate, Sarunas Marciulionis. Sabonis himself joined the Trail Blazers several years later in 1995.
No Money to Support a Basketball Team After the Collapse
Independent but broke, Lithuania emerged from the fallen heap of the communist empire with no money to support a national basketball team. The 1992 Olympics in Barcelona were looming, and players were desperate to make the trip.
It was then that Marciulionis and Warriors’ assistant coach, Donnie Nelson, went on a grassroots fundraiser in the Bay area. The two had become friends in Lithuania when Nelson spent time there scouting and running clinics. Nelson was the one who delivered Marciulionis for a 3-year contract with Golden State.
The Grateful Dead Step In
Managing just nickels and dimes, they caught a break when local sports writer, George Shirk, wrote a piece about their plight in the San Francisco Chronicle. The article caught the eye of the Grateful Dead's public relations manager, Dennis McNally, who showed it to the band members.
Lead musicians Jerry Garcia, Bob Weir, and the others took immediate sympathy for the cause. The Dead were about freedom and celebration, and the story behind Lithuania’s struggles won them over.
The band not only cut a large check, but also had their designer send a box of tie-dyed t-shirts in red, yellow, and green—Lithuania’s national colors. On the shirts was an image of a skeleton dunking a basketball.
Playing for National Pride in the Barcelona Olympics
In Barcelona, emotions ran high for the Lithuanians, who were playing for their flag for the first time in over 50 years. They reached the quarter-finals and defeated Brazil 114-96, but lost 127-76 in the semi-finals to the Americans.
But the real fight for national pride and historic dignity came when they squared off for 3rd place against their former Russian overlords. Old comrades went up against old comrades. In the end, the Baltic nation prevailed 82-78.
Bronze Medals and Tie-Dye
In a historic sports moment, the Lithuanian darlings accepted their bronze medals wearing the Grateful Dead tie-dyes. The shirts became the hottest must-have souvenirs at the Barcelona Games.
More Basketball Glory for Lithuania
Lithuania went on to capture bronze once more in Atlanta in 1996 and then again in Sydney in 2000. Sabonis put in seven seasons with the NBA and was inducted into the Hall of Fame in 2011. Marciulionis followed in 2014.
In one of sports’ most stirring anecdotes, Lithuania's trip to basketball glory would not have happened without the unlikely help of an American rock and roll music group.
© 2019 Gill Schor