The National Hockey League (NHL) recently posted a video on TikTok that has been viewed over 4.6 million times. The video stars Winnipeg Jets forward, Nikolaj Ehlers, who is seen trading his hockey puck for a box of Tic Tacs. In the short clip, Ehlers is seen tapping on the glass of the ice rink, pointing to the flavor of Tic Tac he wants. The fan then tosses the box over the glass for Ehlers to catch.
The video ends with Ehlers tossing his puck over the glass after a few failed attempts. The video has gone viral among TikTok users, garnering millions of views and thousands of comments. Many users have praised Ehlers for his smart trade, while others have used the hashtag #nhljets to show their support for Ehlers and the Winnipeg Jets.
The video has also sparked a conversation about the NHL’s use of TikTok as a platform for marketing and engagement. The NHL has been using TikTok for several months now, posting content that ranges from highlights to interviews to behind-the-scenes footage. By creating content that is both entertaining and informative, the NHL has been able to engage with its fans in a whole new way. The success of the Nikolaj Ehlers video is a testament to the power of TikTok and the creativity of the NHL. Whether it’s a trade for Tic Tacs or a highlight reel, the NHL is proving that TikTok is an invaluable tool for engaging and connecting with fans.