Alex Hinkley is an indie video game developer and worked as a video game journalist for over six years. He founded the most successful play-by-post DBZ RPG ever created aptly named Alex's DBZ RPG which opened back in June of 2000. His gaming articles have been seen by tens of millions of readers and he has been featured twice in the Software Developer's Journal. Alex published two books: Creating an Online Roleplaying Game and Nerd Psychology based on his experiences in the industry. Alex has also been heavily involved in the field of sports, having worked for the National Lacrosse League as their fantasy content manager between 2011 and 2014.